# Facebook — Savannah Alliance Page Playbook

Facebook is the **trust + community** surface. It mirrors website and LinkedIn visually; its job is guide downloads, assessment promotion, and newsletter growth.

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## Page identity

| Field | Value |
|---|---|
| Page name | **Savannah Alliance** |
| Category | Business Consultant / Healthcare |
| Username | @savannahalliance |
| Profile picture | Site S-mark |

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## Cover image (820 × 312 px)

Replicate the website hero:

> **Infrastructure Intelligence**
>
> Revenue Visibility. Operational Reality. Execution Intelligence.

Same ivory + navy + sage palette. Same serif type.

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## Pinned post

```
Most healthcare organizations don't have a billing problem.

They have a visibility problem.

Revenue exists.
Cash doesn't.

Claims are submitted.
Nobody knows where they are.

Where is the money getting stuck?

That is the question Savannah Alliance helps healthcare leaders answer.

→ savannahalliance.com
```

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## Content buckets

| Bucket | Format | Cadence |
|---|---|---|
| **Operational Lessons** | Short field story + 1 image | Weekly |
| **Recent Intelligence** | Link to Substack brief | Weekly (Fri) |
| **Guide Downloads** | Free-guide CTA card | Bi-weekly |
| **Healthcare Hotseat** | Question card → comments | Weekly |
| **Assessment Promotions** | Payment Visibility Assessment™ CTA | Monthly |

---

## Visual rules

- Headlines: Source Serif 4 / Georgia, navy `#1F2A44`
- Body: Inter / system sans, charcoal `#2A2B30`
- Background: ivory `#FAF7F0`
- Eyebrow tag (uppercase, letter-spaced) on every card: e.g. `OPERATIONAL LESSONS`
- Always include one of: *Revenue exists. Cash doesn't.* or *Where is the money getting stuck?*