One brand. Four windows.
The website is the master design system. Substack, LinkedIn, and Facebook inherit positioning, typography, palette, language, and CTAs. A CEO moving between surfaces should feel one unified intelligence platform — not four properties.
Every surface must contain these.
If a surface omits any of them, it's drifting from the brand.
Infrastructure Intelligence Revenue Visibility. Operational Reality. Execution Intelligence. Where is the money getting stuck?
Revenue exists. Cash doesn't.
Where is the money getting stuck?
One palette. One type pair. Everywhere.
Source Serif 4 for headlines. Inter for body and UI. Hex values mirror src/styles.css so Substack custom CSS, LinkedIn banner, and Facebook cover all read identical.
| Token | Hex | Role |
|---|---|---|
| Ivory | #FAF7F0 | Background |
| Navy | #1F2A44 | Primary |
| Navy Deep | #131A2E | Headings (light) / Surfaces (dark) |
| Sage | #6B8E7A | Accent / Eyebrow |
| Gold | #C69A4A | Emphasis |
| Charcoal | #2A2B30 | Body |
| Rule | #E2DDD1 | Hairlines |
A section of the website. Not a separate property.
Convert from a personal publication to an intelligence publication. Paste the blocks below into Substack settings.
The Savannah Intelligence Brief
Infrastructure Intelligence
Weekly analysis of reimbursement visibility, operational bottlenecks, healthcare systems, and execution.
Infrastructure Intelligence Revenue Visibility. Operational Reality. Execution Intelligence. Subscribe for weekly field notes on where the money gets stuck.
- Revenue Visibility
- Reimbursement Intelligence
- Healthcare Operations
- SNF Infrastructure
- Behavioral Health Systems
- Operator Dependency
- Scale Readiness
- Operational Lessons
- 01We Had Revenue. We Didn't Have A System.
- 02Revenue Exists. Cash Doesn't.
- 03Why Organizations Wait Six Months To Get Paid.
- 04What Breaks When Leadership Steps Away?
The CMO Brief (Jayme Washington, ~11,745 subs) — host-city intelligence for global CMOs.
Different ICP. We study the mechanics — structural template, hub-and-spoke distribution, three-tier CTA, invariant closing line — and adapt them to an operator audience. See the teardown above for what we adopt and what we don't.
The operator surface.
Every post fits one of four pillars. Every post closes with the phrase or the question.
Infrastructure Intelligence | Revenue Visibility • Reimbursement Systems • Operational Execution
Infrastructure Intelligence Revenue Visibility. Operational Reality. Execution Intelligence. Where is the money getting stuck?
Most organizations believe they have a billing problem. Most don't. They have a visibility problem. Revenue exists. Cash doesn't. Invoices are submitted. Nobody knows where they are. Savannah Alliance helps organizations identify where revenue, reporting, and operational execution break down — before growth exposes the problem. Revenue follows process. Cash follows visibility. Scale follows systems. Where is the money getting stuck?
- 01Website — savannahalliance.com
- 02Substack — The Savannah Intelligence Brief
- 03Revenue Exists. Cash Doesn't.
- 04We Had Revenue. We Didn't Have A System.
- 05Payment Visibility Assessment™
- Revenue VisibilityClaims, reporting, AR insights — where the dollars actually sit.
- Operational LessonsField stories from operators. What broke, what fixed it.
- Operator DependencyWhat collapses when leadership steps away.
- Scale ReadinessInfrastructure that must precede growth.
Trust. Community. Conversion.
Mirrors website and LinkedIn visually. Job: guide downloads, assessment promotion, newsletter growth.
Infrastructure Intelligence Revenue Visibility. Operational Reality. Execution Intelligence. Where is the money getting stuck?
Most organizations don't have a billing problem. They have a visibility problem. Revenue exists. Cash doesn't. Invoices are submitted. Nobody knows where they are. Where is the money getting stuck? That is the question Savannah Alliance helps leaders answer. → savannahalliance.com
The headless channel.
No on-camera host. The visual system is the host. Every video is a translation of a Substack brief — same thesis, same closing line, same three-tier CTA.
60–90s. One field story or one numbers cut. Built from one paragraph of a brief.
4–7 min. Visual translation of one Substack brief. Slide-driven voiceover.
Audio-only, waveform + transcript. Launches after 8 weeks of Briefs + Shorts.
- Ivory background. Navy text. Sage as single accent.
- Cuts, not transitions. Numbers count up. Nothing rotates.
- End card on every video: "Revenue exists. Cash doesn't."
- Three-tier CTA card identical on every video.
- No faces in thumbnails until founder goes on camera.
- W1 Channel art, 60s trailer (no host), Brief video for Issue 001
- W2 2 Shorts + Brief for Issue 002
- W3 2 Shorts + Brief for Issue 003
- W4 2 Shorts + Brief for Issue 004 + first analytics review
- W5–8 Lock cadence: 1 Brief + 2 Shorts / week
Revenue Exists. Cash Doesn't.
The first Savannah Intelligence Brief. The syndication kit below carries the same idea to LinkedIn, Facebook, and YouTube Shorts inside 72 hours.
The five-component cash infrastructure most healthcare groups don't have. Plus the field story behind it.
Read the full briefLinkedIn single + carousel, Facebook field-story, YouTube Shorts script, 72-hour distribution order.
Open the kitVerify every surface still reads as one platform.
Run this checklist at the start of each quarter. Progress saves locally to your browser. Reset when a new quarter begins.
The ecosystem reads as Financial Times × Modern Healthcare Infrastructure.
A healthcare CEO moves between the website, LinkedIn, Facebook, and Substack and immediately feels they're interacting with one unified intelligence platform — not four separate properties. Same positioning. Same question. Same answer.